How does product A/B testing work?

A/B testing helps you find the best way to present your products to customers. The idea is to create variants that are a little different from your current products, and then to test them.

NA Product+Upsell A/B Testing helps you do this automatically. You can create experiments that change different attributes of your products like prices, titles, descriptions, images, etc. Once your A/B test is created, the app will track key metrics that can be used to measure the performance of the old product (version A) vs the new product (version B). These metrics include product views, add to carts, orders, and revenue.

The app will switch between the old version and the new version again and again until the test period is complete. Then you can review the performance metrics to see which option worked best, and make a decision about which option you want to move forward with.